JR Farr

Today I want to talk about writing compelling ad copy that will not only increase your CTR% (click through rate) but also lift your overall conversion rate. It’s easy to blame a poor conversion rate on your landing page but when your paid search campaigns aren’t “top notch”, that could be where the bottleneck is [...]

This is Rockstar PPC 101: I’m starting out with the basics as I write these first few posts. We’ll  work towards getting  into much more advanced techniques as we move forward.
Alright, so now that you’ve gone through my “Define.Research. Deploy.” process, you’re ready to start setting up your paid search campaigns. Within that process you [...]