My name is J.R. Farr. I’m an entrepreneur at heart and love to create, take risks and be a part of something bigger than me.

Previously

I sold my first startup, College Connecting in 2008.

My second startup, Mojoness, Inc. (MOJO Marketplace) was acquired by Endurance.com (NASDAQ: $EIGI) in Dec. 2012. As CEO & Co-Founder, I grew MOJO Marketplace to 6 million users, 100+ person team with millions and millions paid to digital creators.

While at Endurance.com from 2013-2018, I served as a GM, as well as Vice President of Product. My responsibilities ranged from overseeing my business units revenue, vision, and roadmap. As I expanded my role beyond just MOJO, I moved into a core leadership role at Bluehost. I worked to create the overall strategy for the product and customer experience for our web presence brands which include Bluehost, Hostgator, iPage, among others.

From 2018-2021, I was the CEO & Co-Founder of Weav.com — automatic customer retention software. Weav helped SaaS companies keep the customers they’ve earned. Automatically.

Currently

I’m the Co-Founder of Make Lemonade where we build products like Lemon Squeezy, Dunked, Iconic, and more.

Get in touch?

If you’re interested in working together, talking startups, or just want to say hi you can email me directly.

Press

• Matt Report — Lemon Squeezy taking on Ecommerce & WordPress
• WP Mayory — Selling Digital Products the Easy Peasy Way
• Churn.FM — How to Fight SaaS Churn by Automating your Retention Flow.
• What if feels like to have your company acquired.
• 2KUTV — Want to skateboard at work?
• HostGator integrates MOJO Marketplace into QuickInstall
• MOJO Marketplace Integrates into Bluehost
• The Upcoming and Future MOJO Marketplace
• Endurance International Group Acquires Mojoness, Inc.
• MOJO Themes acquired by EIG
• Part of the Please Advise Show
• Interview with J.R. Farr of MOJO Themes
• One-on-One with the MOJO Foudner J.R. Farr Part 1
• 1stWebDesigner Interview for MOJO Themes
• Bit Rebels Interview
• WPTavern Interview
• Interview with J.R. Farr from MOJO – WPKube.com

List of Ventures

Make Lemonade – (Current) Making lemonade out of lemons — @lmsqueezy, @dunkedhq, @theiconicapp, @wedgesapp, @todotodoapp, @droooldaily + more.

PolicyScout.com – (Current) Insurtech company using data science to change the insurance industry. Trusted by top insurance companies.

Weav.com – (2020) We’re moving to a world where brands will soon be competing on experience, not price. Weav offers a suite of tools to deliver a world-class customer experience to help with customer success. We’re starting first with SaaS companies fighting churn. Say goodbye to SaaS churn.

Theme.Cloud – (Endurance Brand) Choose a beautiful theme and we’ll take care of the rest. ThemeCloud is the easiest way to get your WordPress website online in minutes.

MOJO Marketplace – (Endurance Brand) Build, Brand and Grow with MOJO Marketplace. Our latest buy & sell marketplace integrated into 50+ hosting companies.

MOJO themes – Acquired (2012) – A buy & sell marketplace for site themes and templates. Buyers can browse Premium WordPress Themes, Joomla Templates, Site Templates and more. Creative professionals, web designers & web developers can make money from their work.

College Connecting – Acquired (2008) – A college search engine that matched students with the right colleges and universities.