Adobe partners with Google, Yahoo for improved flash search

11. Jul, 2008 0 Comments

I received an email newsletter today from DMnews and it had an interesting story.

Adobe is Partnering with the top search engine dawgs to do something pretty incredible. If you know about SEO you know that flash isn’t the most “SEO friendly”

My first thought was, “How would you even go about doing that?” You will have to go through this DMnews article, but it’s pretty interesting.

Adobe Systems has partnered with Google and Yahoo to improve search results for content within Flash-based rich Internet applications and dynamic content.

To achieve this goal, Adobe has provided both search engines with optimized Adobe Flash Player technology in order to improve the indexing of the Flash file format (SWF).

According to Adobe, although search engines can already index static text and links within SWF files, rich Internet applications and dynamic Web content have been difficult for the engines to index due to their “changing states.”

It does go on to say more about Google and Yahoo and what they are doing to improve this. Here are a few quotes from an Adobe product manager.

“Right now, so many advertisers are choosing to use Flash because of the great experience it provides in delivering their brand [and] delivering their message,” said Justin Everett-Church, senior product manager for Adobe Flash Player, when reached by phone today. However, when advertisers used Flash, they had to make “a bit of a tradeoff” in terms of showing up in organic search results, he said.

“With this announcement, what we’re talking about is you can deliver all those same great experiences and there’s no trade off any more,” Everett-Church said. “You’re going to have all your content fully indexed and showing up in the search engine.”

I am glad there are working together to make improvements on this. Flash can be very influential but like he said, Flash does have its cons when it comes to SEO. Keep your eyes open to see what results come from this.