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Adwords Editor – Save yourself some time.

by JR Farr

Are managing a big bulk of Paid Search campaigns?

If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor.

What is the Adwords Editor?

AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

  • Work offline, then upload your changes any time.
  • Make bulk changes (such as updating bids or adding keywords) in just a few steps.
  • Copy or move items between ad groups and campaigns
  • Navigate through your account quickly and easily.
  • Circulate proposed changes and get feedback from other users.

A few reasons I find it useful

There are those days when managing paid search campaigns when the hammer comes down.  When it feels like something will take a week to complete.  I know I have been there and more times then I can count, the Adwords Editor has really saved some headaches and most importantly, my time.

Time Saving – No need to wait for Adwords to load the next page as your creating new ad copy, or making bulk changes.  The tool is an offline application.  Just load up the Adwords Editor, find the account you want to edit and you’ll be done in no time.

Changing Destination URL’s – If you have 100 campaigns that all need the dest. URL’s changed because your client just got this new tracking system and want’s to track variables in the URL then this is a life saver.  Find the account in the Adwords Editor, sort by “ads” and updated the dest. URL’s within minutes.

Updating Bids – You can easily select a handful of ad groups you want to update the bids for in seconds.

My Favorite: Downloading your Google Account/Campaigns/Ad Groups – This is my favorite feature of the Adwords Editor.  Sometimes you have everything looking so great in Adwords but you’ve not giving the same tender loving care to Yahoo! and MSN.  Well, Yahoo! & MSN have made it possible to accept your downloaded Google Accounts and import them right into their systems.  Saving you time to work on other things while they upload the new account or campaign.

There are tons more features and benefits of the Adwords Editor so I can’t name them all.  If you have a question about a particular feature, let me know and I’m sure it’s something you can use this tool for.

Anyway, I’m almost positive that someone experienced with paid search is using this.  I’m also sure that a big majority of your aren’t.  Don’t be afraid to try it out and see if it provides some value to you.  This is just another way to be more effiecient and make better use of your time.

So… are you using the Adwords Editor?  Was this helpful?  Let me know ;)

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