Are your Paid Search Campaigns “Tight?”
by JR Farr
Today it came to me so clearly… The old days of Google Adwords are long, long gone. Yeah, we all knew that but are we doing anything about it. It’s just like anything else where you get stuck in your old ways ya know.
What I’m talking about is the new Google Adwords Quality Score update. Don’t know what that is? Read about it here.
On top of that, I’m actually afraid to change anything with my Adwords accounts because who knows what keywords will get the boot!
But, don’t let that scare you. Don’t be afraid to re-vamp your old paid search campaigns. If you want “Google Love” then that’s what you have to do to get it.
I’ll admit, I was one of those peeps. I was one of those complainers. “This new Google Qualtiy Score update is awful, what were they thinking?” Yeah, it does have a few bugs in it, but it’s time stop complaining and it’s time to do something about it.
At least that’s what I have been doing over the past few months. One thing that has helped me is creating an idea of what it is I’m actually doing to help the quality score. I like to call it, having “tight” campaigns and ad groups. Gone are the days of 2,000 keywords in an ad group. 10-15 keywords in an group is where we have landed. Bringing more and more relevacny to your campaigns, ad groups, keywords and of course your ad copy.
I know everyone and their dog has talked about how to help quality score, but try not to get tangled up in the B.S. and stick to a simple plan. Keep your campagins tight and you’ll be good. Just remember, if your not exceeeding the amount of campaigns and ad groups in your accounts, then you’re not doing enough.
Best of luck and hope that helps you on your paid search journey!
More to come…
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