Is there a enough traffic and interest in the niche?

How competitive is that niche?

Well, you’ll be glad to watch this video if those are the questions you’re always asking. And as an added bonus it shows you how to find & explore entirely new niches for you to get into.

I hope you enjoy and any feedback or comments is always an added bonus for me!

Search Engine Strategies – San Jose 2008

Whew, so the first day of Search Engine Strategies is finally complete.  What a crazy day, I have so much in my brain right now it’s almost overwhelming.  There are so many things I can apply to what I am doing currently, let alone what I haven’t already implemented.

The sessions I sat in today we’re extremely valuable to me.  I was able to get an insiders look from high end experts deep inside the search engines themselves as well as reputable website conversion experts such as Bryan Eisenberg from Future Now and Grok Dot Com.

Here is a quick breakdown of what my day consisted of:

Universal & Blended Search

• The expert panel consisted of Senior Level Management from the following search engines

Pay Per Conversation

• Bryan Eisenberg, Co-founder, Future Now Inc.
• Brett Crosby, Group Manager, Google

Storytelling Marketing: Art of Storytelling Matches Up With the Business of Marketing

• Gary Stein, Director of Strategy, Ammo Marketing
• Sally Falkow, President, Expansion Plus Inc.
• Larry Lawfer, Founder/President, YourStorys.com

Opening Keynote Presentation: Lee Siegel

• Lee Siegel, Author of “Against the Machine”

So yeah, pretty informative day yeah?  Yeah you’re right.  Also, on top of that, I received a signed book from Bryan Eisenberg – “always by testing – The Complete Guide to Google Website Optimizer”  You can purchase the book here at amazon. As I get some time to read through the book I will make a review post on what I have learned from the book.  Apperantly the book has over 250 different mulit variant testing scenarios.  I believe it after sitting in a hour and half session with him.

This guy is awesome.  I made a comment about it on Twitter today, and within minutes he responded to it and started following me on twitter.  I just thought that was so neat, and just solidified my thoughts about him and Future Now as a company.

I apologize for such a brief post.  I will breakdown the following items when I get a few breathing moments. I just need to put down the main points and then I will start to share my experience with you throughout a few posts breaking down Search Engine Strategies – San Jose!

More to Come…

-JR-

What is The Black Ink Project?

…the Black Ink Project is an affiliate success course designed to help new affiliates bridge the gap between my e-book and making a profit. Some find that the book and forum support is all they need to succeed, but others need a little more hands-on training to connect all the dots.

It was created by Jeremy Palmer. He is located here locally in my area. I don’t know Jeremy Palmer personally but I work for a very well respected online ad agency where my fellow co-workers know of him and have great things to say of him.

I know of him because of my involvement with affiliate marketing over the past several years. He is basically THE case study on Commission Junction when it comes to affiliates. He is one of the CJ performers. Which of course is saying something… Lately, I have pulled away from CJ and I only do a small amount of my affiliate marketing through the CJ programs. I do know that becoming a CJ Performer is an accomplishment.

I was excited when I was able to be one of the 1,000 affiliate marketers to join the Black Ink Project. Being involved in affiliate marketing on a daily basis I feel like my knowledge of it has developed to a very high level. Knowing what I know I am very eager to see his views, his process and what the project has in store…

More to come…

I have been involved with online/internet marketing industry for several years now. Doing mostly interactive stuff, everything from PPC (Pay Per Click), SEO, Blogging, Web Design, Affiliate Marketing and the list goes on. By far my biggest passions are being an expert PPC marketer and a Web Designer. I am constantly using my skills as a PPC professional day in and day out to make my clients successful as well as myself.

Today I was on a site I visit on regular basis, SEOmoz.org. This site has great content for any level of expertise in this industry. Anyway, this article really caught my eye for some reason.

I really learned an important lesson here, and I wanted to share this lesson with other PPC noobs like myself. My first encounter with AdWords, when we were running our impressions test, was pretty embarrassing. I thought you could just set up a campaign and let it do all the work for you, but that’s certainly not the case. You need to check your campaigns constantly, and you certainly don’t want to be losing money in your advertising attempts. In my experience, it’s imperative to know when to hold ‘em and when to fold ‘em, so to speak. If something’s wrong with your campaign, sometimes the right thing to do is pause your ads and figure out what’s causing the problem, then make those changes and resume for testing. There’s no reason why you should have to dump unnecessary amounts of money on your campaigns, and we’ve now learned that.

You can read the rest of the article here.

It’s just crazy to me that even some of the most experienced marketers can make mistakes.

Most importantly though, I don’t understand how anyone can think that running a successful PPC campaign can be done on “auto-pilot.” Paid Search Marketing is not at the least bit, a set and forget. It is, in my opinion the most powerful online marketing tool today. If you have the right individual or team managing the campaign with the proper techniques and strategies it can turn the success of an online company around overnight.