There are a few things that can be your best friend or biggest nemesis in about 3.8 seconds and one of those thingamajigs is… well, landing pages. Welcome to my quick 2 minute version of “Landing Pages for Dummies.” Landing pages play a huge role in the success of your online marketing efforts. Specifically your [...] Read more – ‘Landing Pages for Dummies – 2 Minute Version’.
Today I want to talk about writing compelling ad copy that will not only increase your CTR% (click through rate) but also lift your overall conversion rate. It’s easy to blame a poor conversion rate on your landing page but when your paid search campaigns aren’t “top notch”, that could be where the bottleneck is [...] Read more – ‘Compelling Paid Search Ad Copy from Start to Finish’.
This is Rockstar PPC 101: I’m starting out with the basics as I write these first few posts. We’ll work towards getting into much more advanced techniques as we move forward. Alright, so now that you’ve gone through my “Define.Research. Deploy.” process, you’re ready to start setting up your paid search campaigns. Within that process [...] Read more – ‘The Importance of your Paid Search Account Strucutre’.
Twitter is about to “Cash In” all their Traffic Have you seen Twitters new homepage? They just released it a few days ago. After one glance at Twitters new homepage, are you still thinking Twitter won’t find a way to make money? Twitter has slowly been expanding their real time search functionality (search.twitter.com) and continues [...] Read more – ‘Twitter’s New Homepage – The Ultimate Monetization’.
It’s time to give away a few tips and tricks on how to get more Twitter followers. I mean c’mon, who doesn’t like more Twitter followers right? The more Twitter followers you have, the more leverage you have to promote your brand or website. Before I list these 10 tips, just think about how important [...] Read more – ‘10 Ways to Get More Twitter Followers’.
Yep, it’s time… I’ve had enough of this and since this is my personal site I can pretty much say whatever’s on my mind. This is what really busting my chops… over the last few months Twitter has hit mainstream and it’s off the chain. Along with Twitter, there’s also Facebook, YouTube and every other [...] Read more – ‘I’m calling out all the “Social Media Experts”’.
I‘ve done a post before where I talked about creating SEO friendly URLs with WordPress but this is something a bit different. For some people that have quite a few posts already with their WordPress blog it’s tough to just completely change your URL structure. Even with 20-30 posts you easily have most of those [...] Read more – ‘How to change your permalink structure and not kill your page rank’.
Wow, I am seriously excited about the new Google Adwords interface. If you’re using Google Adwords you’ll be 10 x’s more productive when you use the new interface. Bottom line, it’s clean and simple to navigate and lightening fast. I wanted take a few screenshots and give some of you a quick sneak peek at [...] Read more – ‘New Google Adwords Interface’.
For some strange and unknown reason the peeps and Twitter have more then one search function for Twitter. It almost seems that Twitter has neglected to fix one of the search tools too. I guess the other one is cooler. The “Twitter Search” I am refering to today is the one you’ll find at the [...] Read more – ‘Benefits of Using Twitter Search’.
I wanted to put up a few posts about Keyword Research tools. Honestly, maybe a year ago, buying a paid subscription to keyword research tool made sense to me. Now, with the Google “freemium” dealio, it doesn’t make much sense to pour out hundreds of dollars for a paid keyword tool. I wanted to make [...] Read more – ‘Free Keyword Research Tools from Google’.
You load up your new tweets for the day, you might lay down a few tweets, reply to a few, read a few, click a few links, or whatever it is that you do. The point is, I think there’s a different Twitterer in all of us. So why type of Twitter User are you? [...] Read more – ‘What kind of Twitter User are You?’.
So much traffic to your Twitter Profile but how do you optimize it? Today I wanted to touch on a great way to leverage and optimize the traffic coming through your Twitter Profile. Let’s face it, Twitter and other social sites for that matter are taking off. The traffic and interaction of people on these [...] Read more – ‘How to Optimize your Twitter Profile Traffic’.
Today Google Adwords announced they are launching a new Beta test for their Adwords Interface. Some advertisers I think might be a bit nervous but theres no need to worry about anything changing with your campaigns. This is only chaning the look and feel of the Google Adwords interface. We’ve just asked a small group [...] Read more – ‘Google Adwords New Interface’.
So i just finally uploaded a tutorial on Twitter using ScreenFlow. This tutorial is for anyone knew to Twitter or just getting started. Seems like the most asked question about Twitter is: “What is the point of Twitter?” Hopefully this helps shed some light on that question and shows you just how cool and powerful [...] Read more – ‘Basics on How to use Twitter’.
This post is focused on the basics of Social Media Optimization and incorporating a Lifestream. When Social Media is used correctly, it’s an extremely powerful marketing and branding tool. My main goal of this post… How these 2 are connected and why they are beneficial. I don’t want to assume that everyone knows what a [...] Read more – ‘Connection of Social Media & Lifestreams’.
Are managing a big bulk of Paid Search campaigns? If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor. What is the Adwords Editor? AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, [...] Read more – ‘Adwords Editor – Save yourself some time.’.
Today it came to me so clearly… The old days of Google Adwords are long, long gone. Yeah, we all knew that but are we doing anything about it. It’s just like anything else where you get stuck in your old ways ya know. What I’m talking about is the new Google Adwords Quality Score [...] Read more – ‘Are your Paid Search Campaigns “Tight?”’.
Now, I can’t give away secrets on this topic, but I can tell you what affects your Quality Score and what you can do to fix that. I’ll start with an interesting factoid about your quality score. There are 100 factors that affect your Google Adwords Quality Score. When you have a higher quality score [...] Read more – ‘How to Help your Google Adwords Quality Score’.
Search Engine Strategies – San Jose 2008 Whew, so the first day of Search Engine Strategies is finally complete. What a crazy day, I have so much in my brain right now it’s almost overwhelming. There are so many things I can apply to what I am doing currently, let alone what I haven’t already [...] Read more – ‘Day 1 of Search Engine Strategies – San Jose 2008’.
It seems like since tag clouds are getting more and more popular with WordPress blogs everyone is getting those mixed up with their categories. You should choose your blogs categories carefully. Not that I am some self-proclaimed “blogging pro” (haha) but I do know a bit about site functionality and allowing your visitors an easy [...] Read more – ‘Choose your Blogs Categories Carefully’.
Can Cuil play with the Big Boys? I have mentioned a site I visit regularly quite a few times on my blog. It’s called SEOmoz. Masterminded by Rand Fishkin and his crew they come up with some awesome info about SEO as a whole. Anyway, after my post yesterday I thought maybe I was a [...] Read more – ‘Cuil compared to Google, Yahoo!, MSN(Live) & ASK’.
Let’s face it Cuil sucks. Do a search for anything you’re interested in… I’ll guarantee that the images that show up next to your results make no sense. Also, what’s with changing the flow of how the results show up. The top 3 search engines all serve up their results the exact same. Why? Because [...] Read more – ‘Cuil is not Cool…’.
If you follow my blog regularly you noticed last night I decided I would start featuring WordPress themes on my blog. Particularly ones I felt like were decent, functional and professional looking wordpress themes. I wrote a post last night featuring the Aesma Pro WordPress Theme Today I was going through my Google Analytics account [...] Read more – ‘Keyword – Pro WordPress Theme & Pro WordPress Themes’.
I had a buddy of mine talking to me about the Social Media craze and he asked a pretty good question. Can you automate your social media? For example, you have a blog right? Then you have a twitter account right? Then Facebook account, MySpace account, Digg account, Flickr account… AH! It’s hard enough for [...] Read more – ‘Can you Automate your Social Media Efforts?’.
I received an email newsletter today from DMnews and it had an interesting story. Adobe is Partnering with the top search engine dawgs to do something pretty incredible. If you know about SEO you know that flash isn’t the most “SEO friendly” My first thought was, “How would you even go about doing that?” You [...] Read more – ‘Adobe partners with Google, Yahoo for improved flash search’.
It’s time to create some SEO friendly URL’s! Woo Hoo! Lately, I have noticed quite a few blogs/sites that are not taking advantage of the permalink feature in WordPress. With how competitive it’s getting to be out there SEO wise, every little bit helps. Lets take this post I am writing right now as an [...] Read more – ‘Creating SEO friendly URL’s using WordPress’.
This post is from SEOmoz.org and when is comes to all things SEO these guys really know their stuff. Pretty basic stuff but surprisingly most people don’t follow a lot of these tactics… A comprehensive, in-depth list of blog-specific marketing strategies designed to drive traffic from search engines, referrals and brand building. Includes descriptions of [...] Read more – ‘21 Tactics to Improve Blog Traffic’.
Have you heard of Twitter? Recently I just started using it because of the Black Ink Project. Its a pretty neat app actually. I am glad I joined it. What Twitter is in a nutshell… Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent [...] Read more – ‘Twitter… Communication on the Fly!’.
Recently I became part of what is called the “Black Ink Project“ What is The Black Ink Project? …the Black Ink Project is an affiliate success course designed to help new affiliates bridge the gap between my e-book and making a profit. Some find that the book and forum support is all they need to [...] Read more – ‘The Black Ink Project’.
Ok ok ok… this isn’t the real reason but this is better then any other theory. Apperantly, Microsoft Live Search admitted to being too “strict” on websites and how they were indexed. They are in the process of making the algorithm no so tough on websites. Quote from a Microsoft Represenative: The Live Search team [...] Read more – ‘Why Microsoft wanted to buy Yahoo! so bad…’.
After writing my previous article it got me thinking. A few days ago I was asked a common question by 2 of my web design clients. “Hey, now that the site is up and going why am I not showing up in the search engines?” It’s hard to answer because how do you explain everything [...] Read more – ‘PPC vs. SEO’.
In a previous post I mentioned a site that I visit almost daily. It’s called SEOmoz.org I subscribe to their blog’s RSS Feed because they always have great content about SEO tips and tricks. They offer a premium membership ($49.95 a Month) to have access to all of their tools, content, tips and so on. [...] Read more – ‘Just wanted to share some great SEO tools…’.
I came across an article on Entrepreneur.com today about “Vlogging.” It’s blogging with video marketing tied in. Cool name and everything but is it really a new term or just a way of marketing thats been around for years. Blogs are hot. Vlogs are hotter. A vlog, or video blog, is the newest way to [...] Read more – ‘Vlogs, Vlogging? Video Blogging…’.
I guess this is kind of my first real post about something important so i better make it good. I have been involved with online/internet marketing industry for several years now. Doing mostly interactive stuff, everything from PPC (Pay Per Click), SEO, Blogging, Web Design, Affiliate Marketing and the list goes on. By far my [...] Read more – ‘When You Should Pause Your PPC Campaign’.
