JR Farr

Adwords Editor - Save yourself some time.

Are managing a big bulk of Paid Search campaigns? If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor. What is the Adwords Editor? AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, update your campaigns [...]

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Are your Paid Search Campaigns “Tight?”

Today it came to me so clearly… The old days of Google Adwords are long, long gone.  Yeah, we all knew that but are we doing anything about it.  It’s just like anything else where you get stuck in your old ways ya know. What I’m talking about is the new Google Adwords Quality Score update.  [...]

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How to Help your Google Adwords Quality Score

Now, I can’t give away secrets on this topic, but I can tell you what affects your Quality Score and what you can do to fix that.  I’ll start with an interesting factoid about your quality score. There are 100 factors that affect your Google Adwords Quality Score. When you have a higher quality score you gain [...]

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Day 1 of Search Engine Strategies - San Jose 2008

Search Engine Strategies - San Jose 2008 Whew, so the first day of Search Engine Strategies is finally complete.  What a crazy day, I have so much in my brain right now it’s almost overwhelming.  There are so many things I can apply to what I am doing currently, let alone what I haven’t already implemented. The [...]

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Cuil compared to Google, Yahoo!, MSN(Live) & ASK

Can Cuil play with the Big Boys? I have mentioned a site I visit regularly quite a few times on my blog.  It’s called SEOmoz. Masterminded by Rand Fishkin and his crew they come up with some awesome info about SEO as a whole. Anyway, after my post yesterday I thought maybe I was a bit harsh [...]

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