JR Farr

I wanted to put up a few posts about Keyword Research tools. Honestly, maybe a year ago, buying a paid subscription to keyword research tool made sense to me. Now, with the Google “freemium” dealio, it doesn’t make much sense to pour out hundreds of dollars for a paid keyword tool.
I wanted to [...]

Today Google Adwords announced they are launching a new Beta test for their Adwords Interface. Some advertisers I think might be a bit nervous but theres no need to worry about anything changing with your campaigns. This is only chaning the look and feel of the Google Adwords interface.

We’ve just asked a small [...]

Are managing a big bulk of Paid Search campaigns?
If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor.

What is the Adwords Editor?
AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, update your campaigns [...]

Today it came to me so clearly… The old days of Google Adwords are long, long gone.  Yeah, we all knew that but are we doing anything about it.  It’s just like anything else where you get stuck in your old ways ya know.
What I’m talking about is the new Google Adwords Quality Score update.  [...]

Now, I can’t give away secrets on this topic, but I can tell you what affects your Quality Score and what you can do to fix that.  I’ll start with an interesting factoid about your quality score.

There are 100 factors that affect your Google Adwords Quality Score.
When you have a higher quality score you gain [...]