Today I want to talk about writing compelling ad copy that will not only increase your CTR% (click through rate) but also lift your overall conversion rate. It’s easy to blame a poor conversion rate on your landing page but when your paid search campaigns aren’t “top notch”, that could be where the bottleneck is [...] Read more – ‘Compelling Paid Search Ad Copy from Start to Finish’.
This is Rockstar PPC 101: I’m starting out with the basics as I write these first few posts. We’ll work towards getting into much more advanced techniques as we move forward. Alright, so now that you’ve gone through my “Define.Research. Deploy.” process, you’re ready to start setting up your paid search campaigns. Within that process [...] Read more – ‘The Importance of your Paid Search Account Strucutre’.
Twitter is about to “Cash In” all their Traffic Have you seen Twitters new homepage? They just released it a few days ago. After one glance at Twitters new homepage, are you still thinking Twitter won’t find a way to make money? Twitter has slowly been expanding their real time search functionality (search.twitter.com) and continues [...] Read more – ‘Twitter’s New Homepage – The Ultimate Monetization’.
Wow, I am seriously excited about the new Google Adwords interface. If you’re using Google Adwords you’ll be 10 x’s more productive when you use the new interface. Bottom line, it’s clean and simple to navigate and lightening fast. I wanted take a few screenshots and give some of you a quick sneak peek at [...] Read more – ‘New Google Adwords Interface’.
I wanted to put up a few posts about Keyword Research tools. Honestly, maybe a year ago, buying a paid subscription to keyword research tool made sense to me. Now, with the Google “freemium” dealio, it doesn’t make much sense to pour out hundreds of dollars for a paid keyword tool. I wanted to make [...] Read more – ‘Free Keyword Research Tools from Google’.
Today Google Adwords announced they are launching a new Beta test for their Adwords Interface. Some advertisers I think might be a bit nervous but theres no need to worry about anything changing with your campaigns. This is only chaning the look and feel of the Google Adwords interface. We’ve just asked a small group [...] Read more – ‘Google Adwords New Interface’.
Are managing a big bulk of Paid Search campaigns? If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor. What is the Adwords Editor? AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, [...] Read more – ‘Adwords Editor – Save yourself some time.’.
Today it came to me so clearly… The old days of Google Adwords are long, long gone. Yeah, we all knew that but are we doing anything about it. It’s just like anything else where you get stuck in your old ways ya know. What I’m talking about is the new Google Adwords Quality Score [...] Read more – ‘Are your Paid Search Campaigns “Tight?”’.
Now, I can’t give away secrets on this topic, but I can tell you what affects your Quality Score and what you can do to fix that. I’ll start with an interesting factoid about your quality score. There are 100 factors that affect your Google Adwords Quality Score. When you have a higher quality score [...] Read more – ‘How to Help your Google Adwords Quality Score’.
Search Engine Strategies – San Jose 2008 Whew, so the first day of Search Engine Strategies is finally complete. What a crazy day, I have so much in my brain right now it’s almost overwhelming. There are so many things I can apply to what I am doing currently, let alone what I haven’t already [...] Read more – ‘Day 1 of Search Engine Strategies – San Jose 2008’.
Can Cuil play with the Big Boys? I have mentioned a site I visit regularly quite a few times on my blog. It’s called SEOmoz. Masterminded by Rand Fishkin and his crew they come up with some awesome info about SEO as a whole. Anyway, after my post yesterday I thought maybe I was a [...] Read more – ‘Cuil compared to Google, Yahoo!, MSN(Live) & ASK’.
Let’s face it Cuil sucks. Do a search for anything you’re interested in… I’ll guarantee that the images that show up next to your results make no sense. Also, what’s with changing the flow of how the results show up. The top 3 search engines all serve up their results the exact same. Why? Because [...] Read more – ‘Cuil is not Cool…’.
Ok ok ok… this isn’t the real reason but this is better then any other theory. Apperantly, Microsoft Live Search admitted to being too “strict” on websites and how they were indexed. They are in the process of making the algorithm no so tough on websites. Quote from a Microsoft Represenative: The Live Search team [...] Read more – ‘Why Microsoft wanted to buy Yahoo! so bad…’.
After writing my previous article it got me thinking. A few days ago I was asked a common question by 2 of my web design clients. “Hey, now that the site is up and going why am I not showing up in the search engines?” It’s hard to answer because how do you explain everything [...] Read more – ‘PPC vs. SEO’.
I guess this is kind of my first real post about something important so i better make it good. I have been involved with online/internet marketing industry for several years now. Doing mostly interactive stuff, everything from PPC (Pay Per Click), SEO, Blogging, Web Design, Affiliate Marketing and the list goes on. By far my [...] Read more – ‘When You Should Pause Your PPC Campaign’.
