Rockstar PPC
- Compelling Paid Search Ad Copy from Start to Finish
- Today I want to talk about writing compelling ad copy that will not only increase your CTR% (click through rate) but also lift your overall conversion rate. It’s easy to blame a poor conversion rate on your landing page but when your paid search campaigns aren’t “top notch”, that could be where the bottleneck is [...] Read more – ‘Compelling Paid Search Ad Copy from Start to Finish’.
- The Importance of your Paid Search Account Strucutre
- This is Rockstar PPC 101: I’m starting out with the basics as I write these first few posts. We’ll work towards getting into much more advanced techniques as we move forward. Alright, so now that you’ve gone through my “Define.Research. Deploy.” process, you’re ready to start setting up your paid search campaigns. Within that process [...] Read more – ‘The Importance of your Paid Search Account Strucutre’.
- Define. Research. Deploy. – Rockstar PPC
- Let me take you through my process and how I build paid search campaigns that dominate different markets for years to come. Over the past 3-4 years I’ve gone through the trial & errors learning the ropes of paid search. In that time frame I have seen some great success and some of the highest [...] Read more – ‘Define. Research. Deploy. – Rockstar PPC’.
- Rockstar PPC – The Series
- A Component of the Rockstar Marketing Series – Custom Crafted by JR Farr. Paid Search is more then keywords & bidding wars. This my friends, is PPC for today’s world… 2009. I’ve been looking forward to break out my new Rockstar PPC Series as it’s something I feel very confident in. For the past 3-4 [...] Read more – ‘Rockstar PPC – The Series’.