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Testing & Optimization

20 Minute Setup + 20,000 Visits = 136% Lift. High Five Optimizely.
I ran my first conversion test back in 2007 and was instantly hooked with the idea of it. Since then I’ve gone through plenty of trial & error testing ideas while learning from some of the industries best like Bryan Eisenberg and Tim Ash. Along the way I’ve used a wide range of conversion testing [...] Read more – ‘20 Minute Setup + 20,000 Visits = 136% Lift. High Five Optimizely.’.
10 Ways to Get More Twitter Followers
It’s time to give away a few tips and tricks on how to get more Twitter followers. I mean c’mon, who doesn’t like more Twitter followers right? The more Twitter followers you have, the more leverage you have to promote your brand or website. Before I list these 10 tips, just think about how important [...] Read more – ‘10 Ways to Get More Twitter Followers’.
Headline Test Strategies – Tutorial
Hello Guys and Gals.  Today I decided that I was going to do something a little different with my blog.  I want to start incorporating at least one unique tutorial every week or so.  Some of the tutorials will be explained through videos and some through images but the main focus is for them to [...] Read more – ‘Headline Test Strategies – Tutorial’.
Always Be Testing Webinar This Wednesday
Are you or your company running Multivariate Testing? I just signed up for the Always Be Testing Webinar, added it to my iCal and I can’t wait!  Why?  Read on my friends. If you haven’t heard of Always Be Testing, it’s a book that was just released by Bryan Eisenberg of Future Now.  This is [...] Read more – ‘Always Be Testing Webinar This Wednesday’.
Good Insight on How to Layout your Website…
My buddy sent me this article on the “Battleship Grid” analogy. It gives examples and also shows great techniques on how to prioritize the way you website is laid out. Designing web pages is challenging. Unlike almost any other media, a web design’s integrity is compromised by the nature of a fluid medium. In other [...] Read more – ‘Good Insight on How to Layout your Website…’.