Day 1 of Search Engine Strategies – San Jose 2008

August 18, 2008 by JR Farr

Search Engine Strategies – San Jose 2008

Whew, so the first day of Search Engine Strategies is finally complete. What a crazy day, I have so much in my brain right now it’s almost overwhelming. There are so many things I can apply to what I am doing currently, let alone what I haven’t already implemented.

The sessions I sat in today we’re extremely valuable to me. I was able to get an insiders look from high end experts deep inside the search engines themselves as well as reputable website conversion experts such as Bryan Eisenberg from Future Now and Grok Dot Com.

Here is a quick breakdown of what my day consisted of:

Universal & Blended Search

The expert panel consisted of Senior Level Management from the following search engines

Pay Per Conversation

Bryan Eisenberg, Co-founder, Future Now Inc.
Brett Crosby, Group Manager, Google

Storytelling Marketing: Art of Storytelling Matches Up With the Business of Marketing

Gary Stein, Director of Strategy, Ammo Marketing
Sally Falkow, President, Expansion Plus Inc.
Larry Lawfer, Founder/President, YourStorys.com

Opening Keynote Presentation: Lee Siegel

Lee Siegel, Author of “Against the Machine”

So yeah, pretty informative day yeah? Yeah you’re right. Also, on top of that, I received a signed book from Bryan Eisenberg – “always by testing – The Complete Guide to Google Website Optimizer” You can purchase the book here at amazon. As I get some time to read through the book I will make a review post on what I have learned from the book. Apperantly the book has over 250 different mulit variant testing scenarios. I believe it after sitting in a hour and half session with him.

This guy is awesome. I made a comment about it on Twitter today, and within minutes he responded to it and started following me on twitter. I just thought that was so neat, and just solidified my thoughts about him and Future Now as a company.

I apologize for such a brief post. I will breakdown the following items when I get a few breathing moments. I just need to put down the main points and then I will start to share my experience with you throughout a few posts breaking down Search Engine Strategies – San Jose!

More to Come…

-JR-