How to Help your Google Adwords Quality Score
by JR Farr
Now, I can’t give away secrets on this topic, but I can tell you what affects your Quality Score and what you can do to fix that. I’ll start with an interesting factoid about your quality score.
There are 100 factors that affect your Google Adwords Quality Score.
When you have a higher quality score you gain a huge advantage over your competitors and you pocket.
You awarded in with:
- Lower Minimum Bids
- Higher Placement for your Paid Search Ads
2005 Quality Score implemented by Google – The overall goal was to create a better user experience and of course, more relevancy.
What are some the Quality Score Factors?
- Historical CTR
- Relevance of the keywords
- Quality of Landing Page
- Relevance of landing page
- Landing Page load time
What actions can you take to help your Quality Score?
Account Organization
- Number 1 factor on Quality Score
- Keep your campaigns tight
- Keep your campaigns and ad groups relevant with each other
- You should only have 15 keywords in each ad group
Content
- Content Rich
- Robust, Descriptive
- Unique to your site
Usability
- Useful, relevant, direct response to query
- Consider the user experience
Navigation
- Keep the flow going
- Guide your visitor down a path
Transparency
- Nature of Business
- Interaction with Computer
- Use of personal information
Load Time
- Minimize your Re-directs (301′s)
- Balance design and content considerations
- Work around for slow servers
Testing, Testing, Testing
- Focus on your CTR%
- Balance design and content considerations
- Work around for slow servers
The biggest point that Google, Yahoo! and (slightly) MSN is trying to get across is to just be relevant. If you aren’t getting granular with your paid search campaigns then you’re not doing all that you can with your paid search campaigns.
Are you being conscious of your accounts Quality Score?
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