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MailChimp’s Analytics 360 WordPress Plugin is Pure Awesomeness

by JR Farr

Short Snack Version: Don’t want to read through the whole post? You’ve got 2 options then. Watch the video below or scroll to the end & read my 3 points on why MailChimp has got it going on.

Over the past 3 1/2 years I’ve been using WordPress as my CMS. I think I can honestly say I love WordPress more than a friend. Is that weird to say? On top of that, I’ve been using Google Analytics as long as I can remember.

Anyway, today I found a brand new WordPress plugin built by Crowd Favorite for MailChimp. The WordPress plugin is called Analytics 360 WordPress Plugin. They just made it possible to manage WordPress, Google Analytics & your email marketing campaigns all in one central location. Yeah I know, it got my attention too!

What’s MailChimp?MailChimp Email Marketing

Essentially, MailChimp is another email marketing service. You can send newsletters, manage your subscribers, track campaigns etc.

For the past 2 years I’ve been using Aweber and been totally satisfied but over the past few months I’ve been been following MailChimp and their clever marketing campaigns. I’m always impressed and intrigued with the company as a whole.

I had an account setup with MailChimp but just didn’t want to spend the time switching my email marketing services.

MailChimp’s Analytics 360 WordPress Plugin changed that.

Got a few minutes? Here’s why I made the jump.

If you didn’t feel like watching, that’s cool. Let me break it down real quick why I switched and you should seriously consider testing MailChimp out.

  1. All-In-One Place: My favorite thing about the WordPress plugin is I can access my Google Analytics & my email subscribers, all while being logged into my WordPress admin. That’s just plain dirtyness right there.
  2. Value: Is your list 0-100 subscribers and you only send out a few emails a month? Awesome, then MailChimp is $Free.99 If you need more, then checkout MailChimps pricing here. It’s pretty dang cheap. Like dirt cheap.
  3. Are People Listening? Best part of the plugin hands down. On the days you send out a newsletter or publish a blog post, it syncs it to your Google Anaytics so you can see if your traffic was increased. It’s a good way to see if the content your pushing out is really grabbing peoples attention.

Download & Install the plugin from WordPress

Download Analytics 360 WordPress Plugin: Click Here

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4 comments on ‘MailChimp’s Analytics 360 WordPress Plugin is Pure Awesomeness’

JR Farr — 07 September 2009 00:17
Darren, Thanks for stopping by and for taking the time to leave a comment. Yes, this plugin only works with self-hosted versions of WP. Let me know if you have any questions! Best, JR
Darren — 06 September 2009 19:35
JR. This looks fantastic and I can;t wait to give it a real good run on a new install. I am guessing that it only works on self hosted WP sites, Right? Will keep popping back now that I have found you. BR-Darren
JR Farr — 20 July 2009 21:14
Dude, you're welcome man. I'm glad to hear you found it useful as well. You'll have to let me know what you think since you rolled it out to your other sites. For what Mail Chimp offers, it's pretty crazy how affordable they really are.
Travis — 16 July 2009 16:57
Thanks for the heads up, this Plug-In is ridiculous. I have added it to all of my sites and it will make everything easier. I don't have a huge list for my email campaigns and this is the best Free option around. It is so affordable though that even as my list grows it will not cost a ton of money to upgrade. Thanks for being so on top of Wordpress! It is not weird at all to say you love Wordpress more than a friend, I feel the same way!