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	<title>JR Farr &#187; Future Now</title>
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	<description>Keep It Real. In today's world you have to be 100% Authentic.</description>
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		<title>Always Be Testing Webinar This Wednesday</title>
		<link>http://www.jrfarr.com/always-be-testing-webinar-this-wednesday/</link>
		<comments>http://www.jrfarr.com/always-be-testing-webinar-this-wednesday/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 15:38:36 +0000</pubDate>
		<dc:creator>JR Farr</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[Bryan Eisenberg]]></category>
		<category><![CDATA[Future Now]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Grok Dot Com]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[Website Optimizing]]></category>

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		<description><![CDATA[Are you or your company running Multivariate Testing? I just signed up for the Always Be Testing Webinar, added it to my iCal and I can&#8217;t wait!  Why?  Read on my friends. If you haven&#8217;t heard of Always Be Testing, it&#8217;s a book that was just released by Bryan Eisenberg of Future Now.  This is [...]]]></description>
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<h2>Are you or your company running Multivariate Testing?</h2>
<p>I just signed up for the Always Be Testing Webinar, added it to my iCal and I can&#8217;t wait!  Why?  Read on my friends.</p>
<p>If you haven&#8217;t heard of <a title="Always Be Testing" href="http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633" target="_blank">Always Be Testing</a>, it&#8217;s a book that was just released by Bryan Eisenberg of Future Now.  This is coming from someone who has read his book and attended his <a title="SES - Bryan Eisenberg" href="http://www.searchenginestrategies.com/sanjose/beisenberg.html" target="_blank">SES sessions.</a></p>
<p>Normally, I would just keep this to myself but the author of this book has just been awesome.  So I have to share it.  He sat down after his session at SES, gave away 500 copies of Always Be Testing and signed each one.  After the session I wrote about it on Twitter.  In about an hour or so, he some how saw it and replied to me.  I was shocked!  Now he&#8217;s following me on Twitter.  How&#8217;s that for being just a cool dude?</p>
<p><span id="more-228"></span></p>
<p>So if you&#8217;re wondering why I have been talking about this so much, well that&#8217;s why.  Just feel like I got a lot of value from him and the GrokDotCom blog and I&#8217;m just trying to return the favor.  I have already had a few buddies of mine purchase this book.  If you haven&#8217;t already done so yourself, then do it already!</p>
<p>Anyway, I am only asking you to do 3 things now after listening to my ramblings.</p>
<ol>
<li>Check out the <a title="Grok Dot Com" href="http://www.grokdotcom.com" target="_blank">GrokDotCom</a> blog &#8211; <strong>Subscribe via RSS<br />
</strong></li>
<li>SIgn up for the free <a title="Sign Up for Always be Testing Webinar" href="https://www2.gotomeeting.com/register/166134870" target="_blank">Always Be Testing Webinar</a></li>
<li>Kick yourself in the ass for not doing it sooner!</li>
</ol>
<p>When you get done with all of that, come back and tell me thanks!</p>
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