We’ve just asked a small group of US advertisers to start testing an updated web interface for AdWords. (If you’re in the test pool, you’ll see an alert when you sign in to your account.)

We’re testing changes to the ways that AdWords advertisers see and manage the data in their accounts. These changes should make it easier to tackle common tasks, like navigating between campaigns and editing keywords across several ad groups. We hope the updates will give advertisers clearer insights into their ad campaigns and simpler ways to act on those insights.

To answer a common question: The updates we’re testing won’t affect how ads run. Bidding, ranking, Quality Score, and the other key AdWords performance fundamentals are not changing with these updates.

We’ve started advertiser testing very early, while we’re still working on changes to the updated interface, so that we can make adjustments based on comments from our testers. That’s one reason why this test group is pretty small. We’ll gradually increase the number of advertisers testing the updated interface (and make it available to international testers) in the coming months. We’ll be sharing more details about key features along the way.

In the meantime, if you’d like to be considered for the test, please submit your AdWords account information on our beta sign-up page and we’ll contact you when we’re ready to add you as a tester.

Posted by Amanda Kelly, Inside AdWords crew

Thursday, November 20, 2008 at 9:30 AM

There are 100 factors that affect your Google Adwords Quality Score.

When you have a higher quality score you gain a huge advantage over your competitors and you pocket.

You awarded in with:

• Lower Minimum Bids
• Higher Placement for your Paid Search Ads

2005 Quality Score implemented by Google – The overall goal was to create a better user experience and of course, more relevancy.

What are some the Quality Score Factors?

• Historical CTR
• Relevance of the keywords
• Quality of Landing Page
• Relevance of landing page
• Landing Page load time

What actions can you take to help your Quality Score?

Account Organization

• Number 1 factor on Quality Score
• Keep your campaigns tight
• Keep your campaigns and ad groups relevant with each other
• You should only have 15 keywords in each ad group

Content

• Content Rich
• Robust, Descriptive
• Unique to your site

Usability

• Useful, relevant, direct response to query
• Consider the user experience

Navigation

• Keep the flow going
• Guide your visitor down a path

Transparency

• Nature of Business
• Interaction with Computer
• Use of personal information

Load Time

• Minimize your Re-directs (301′s)
• Balance design and content considerations
• Work around for slow servers

Testing, Testing, Testing

• Focus on your CTR%
• Balance design and content considerations
• Work around for slow servers

The biggest point that Google, Yahoo! and (slightly) MSN is trying to get across is to just be relevant.  If you aren’t getting granular with your paid search campaigns then you’re not doing all that you can with your paid search campaigns.

Are you being conscious of your accounts Quality Score?

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