Bottom line, it’s clean and simple to navigate and lightening fast.

I wanted take a few screenshots and give some of you a quick sneak peek at the new look. It comes with a few new features and like I said, navigating throughout the system is much faster. Everything seems to shift and refresh with more of a Ajax type feel.

Ok, ok… enough with my obsession with the new interface and on with the screenshot goodness

Campaign Summary

When you login you’re presented with a nice clean “Campaign Summary” view:

(Click to Enlarge)

Super Fast Tab Navigation

Flip through the new tab nav within seconds, no waiting for the page to refresh.

Graph Metrics

New graph metrics are easily changable and again no waiting for the page to refresh.

(Click to Enlarge)

Dual Graph Metrics

New graph metrics are easily changable and again no waiting for the page to refresh.

(Click to Enlarge)

Campaign Views

A few things you’ll notice that have changed is the verbage their using. Instead of Resume and Pause, it’s now Enable and Pause.

(Click to Enlarge)

Ad Network Statistics

This is one of my new favorite features. You can now easily see the performance of not only the search and content network but even further beyond that. In the search network you can see the performance of both the Google Network and the Search Partners Network.

(Click to Enlarge)

Hopefully you got a good idea of what the new interface was like. When speaking with my Google Adwords rep, she said this would hopefully become available to most Adwords users over the course of this year. It really does have some great improvements and I have enjoyed working in the new interface. I need to take the time and let a few Google reps know that they did a great job in upgrading the new Adwords interface.

Has anyone else been put in the Beta test? What are you’re thoughts?

We’ve just asked a small group of US advertisers to start testing an updated web interface for AdWords. (If you’re in the test pool, you’ll see an alert when you sign in to your account.)

We’re testing changes to the ways that AdWords advertisers see and manage the data in their accounts. These changes should make it easier to tackle common tasks, like navigating between campaigns and editing keywords across several ad groups. We hope the updates will give advertisers clearer insights into their ad campaigns and simpler ways to act on those insights.

To answer a common question: The updates we’re testing won’t affect how ads run. Bidding, ranking, Quality Score, and the other key AdWords performance fundamentals are not changing with these updates.

We’ve started advertiser testing very early, while we’re still working on changes to the updated interface, so that we can make adjustments based on comments from our testers. That’s one reason why this test group is pretty small. We’ll gradually increase the number of advertisers testing the updated interface (and make it available to international testers) in the coming months. We’ll be sharing more details about key features along the way.

In the meantime, if you’d like to be considered for the test, please submit your AdWords account information on our beta sign-up page and we’ll contact you when we’re ready to add you as a tester.

Posted by Amanda Kelly, Inside AdWords crew

Thursday, November 20, 2008 at 9:30 AM

If you’re running some hefty campaigns through Google Adwords then it might be time to check out the Adwords Editor.

What is the Adwords Editor?

AdWords Editor is a custom Google application (which is FREE) for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

• Work offline, then upload your changes any time.
• Make bulk changes (such as updating bids or adding keywords) in just a few steps.
• Copy or move items between ad groups and campaigns
• Navigate through your account quickly and easily.
• Circulate proposed changes and get feedback from other users.

A few reasons I find it useful

There are those days when managing paid search campaigns when the hammer comes down.  When it feels like something will take a week to complete.  I know I have been there and more times then I can count, the Adwords Editor has really saved some headaches and most importantly, my time.

Time Saving – No need to wait for Adwords to load the next page as your creating new ad copy, or making bulk changes.  The tool is an offline application.  Just load up the Adwords Editor, find the account you want to edit and you’ll be done in no time.

Changing Destination URL’s – If you have 100 campaigns that all need the dest. URL’s changed because your client just got this new tracking system and want’s to track variables in the URL then this is a life saver.  Find the account in the Adwords Editor, sort by “ads” and updated the dest. URL’s within minutes.

Updating Bids – You can easily select a handful of ad groups you want to update the bids for in seconds.

My Favorite: Downloading your Google Account/Campaigns/Ad Groups – This is my favorite feature of the Adwords Editor.  Sometimes you have everything looking so great in Adwords but you’ve not giving the same tender loving care to Yahoo! and MSN.  Well, Yahoo! & MSN have made it possible to accept your downloaded Google Accounts and import them right into their systems.  Saving you time to work on other things while they upload the new account or campaign.

There are tons more features and benefits of the Adwords Editor so I can’t name them all.  If you have a question about a particular feature, let me know and I’m sure it’s something you can use this tool for.

Anyway, I’m almost positive that someone experienced with paid search is using this.  I’m also sure that a big majority of your aren’t.  Don’t be afraid to try it out and see if it provides some value to you.  This is just another way to be more effiecient and make better use of your time.

So… are you using the Adwords Editor?  Was this helpful?  Let me know

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P.S. – You can Follow Me on TWITTER.

There are 100 factors that affect your Google Adwords Quality Score.

When you have a higher quality score you gain a huge advantage over your competitors and you pocket.

You awarded in with:

• Lower Minimum Bids
• Higher Placement for your Paid Search Ads

2005 Quality Score implemented by Google – The overall goal was to create a better user experience and of course, more relevancy.

What are some the Quality Score Factors?

• Historical CTR
• Relevance of the keywords
• Quality of Landing Page
• Relevance of landing page
• Landing Page load time

What actions can you take to help your Quality Score?

Account Organization

• Number 1 factor on Quality Score
• Keep your campaigns tight
• Keep your campaigns and ad groups relevant with each other
• You should only have 15 keywords in each ad group

Content

• Content Rich
• Robust, Descriptive
• Unique to your site

Usability

• Useful, relevant, direct response to query
• Consider the user experience

Navigation

• Keep the flow going
• Guide your visitor down a path

Transparency

• Nature of Business
• Interaction with Computer
• Use of personal information

Load Time

• Minimize your Re-directs (301′s)
• Balance design and content considerations
• Work around for slow servers

Testing, Testing, Testing

• Focus on your CTR%
• Balance design and content considerations
• Work around for slow servers

The biggest point that Google, Yahoo! and (slightly) MSN is trying to get across is to just be relevant.  If you aren’t getting granular with your paid search campaigns then you’re not doing all that you can with your paid search campaigns.

Are you being conscious of your accounts Quality Score?

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P.S. – You can Follow Me on TWITTER.