Vlogs, Vlogging? Video Blogging…

I came across an article on Entrepreneur.com today about “Vlogging.” It’s blogging with video marketing tied in. Cool name and everything but is it really a new term or just a way of marketing thats been around for years.

Blogs are hot. Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog’s main content.

Why vlog? It’s got publicity power. A good video clip gets attention online–it’s instantly talked about and linked to by bloggers. Every day, ordinary people are becoming superstars thanks to online video. And business professionals who jump in early and publish “infotainment” will generate a whole lot of traffic…..

…..Like blogs, successful vlog marketing requires the enlisted help of raving fans. Reach out directly to bloggers and vloggers; ask them to rate and rant or rave about your videos. And post your clips on social sites such as iFilm, My Space Video and YouTube.

To evaluate if vlogging is right for you, host a meeting your marketing team is sure to enjoy: Brainstorm video ideas. Nothing is too wacky, so long as you tie ideas to your business and create a call to action for this campaign. That’s key. Always tie a promotional campaign back to a valuable action you can track–a newsletter sign-up or a sale, for example. The buzz about your business might last just 15 minutes, but that could be all you need to capture an entire new community of customers.

Vlogging can provide your business with instant, massive exposure on the web. Are you up for the challenge?

Read the rest of the article here.

I don’t know its a cool term but I have been putting videos on blogs and seen them everywhere else. So why haven’t I heard the term “Vlogging.” After writing this post I think its actually kinda cool.

Maybe it will motivate me to put more videos on my blogs because I can say “I posted a vlog on my blog today.”

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