Why Microsoft wanted to buy Yahoo! so bad…

18. Feb, 2008 0 Comments

Ok ok ok… this isn’t the real reason but this is better then any other theory.

Apperantly, Microsoft Live Search admitted to being too “strict” on websites and how they were indexed. They are in the process of making the algorithm no so tough on websites.

Quote from a Microsoft Represenative:

The Live Search team is in the process of modifying the algorithms we use to determine which sites are indexed by Live Search index and which sites receive a ranking so our crawlers will visit the site. At the end of September we launched new ranking and indexing algorithms that were stricter than we anticipated, and we are now changing them to bring back many sites that were removed from our index or given a lower rank. We apologize that it is taking so long to remedy this situation, and we are treating it very seriously. Having high quality content is important to us and we want to make sure we get this right.

We do not have an exact date for fixing this issue, but our plan is to have it resolved near the end of spring. This is our number one priority and we have put all our resources into solving it and bringing a better balance to our indexing so it won’t happen again. We appreciate your patience while we resolve this issue, and hope you understand that at this time there is nothing we can do to modify or improve your site’s index or ranking.

Even when it comets to pay per click, Microsoft adCenter is still so far behind Google Adwords and Yahoo! Sponsored Search its not even funny. Don’t get me wrong they have come a long way & are continuing to get better everyday. Not to mention adCenter has created a fair amount of revenue for me and my clients.

I understand that Microsoft Live Search and adCenter are new but It’s just crazy to me the Microsoft can’t even get there algorithim right?

Does anyone else agree with me?